Internet Marketing After “The Penguin”

[tweetmeme]Internet Marketing is a great venue to learn things; actually it is a necessity to catch up with the technology and trend. What you know a couple of months ago will maybe not be applicable today.

A perfect example is what happened last month, the Panda 3.5 and the Penguin updates that Google rolled out. So many website owners were slapped by these updates. This caused their sites dived from great page ranking to the abyss – and they even said and i quote, “…it is as if we lost our jobs”. Not a great month for many, but Google page rank is 10 = 10. Which means, if they fall into the deep search pages, somebody else will take their place.

Oh well, that was history already – everybody moved on now. Some went out of the internet marketing world, some stayed on and continue to learn new things and adapt to changes.

In my case, as an internet marketer and somebody who also owns an SEO company i am always updated on the latest techniques but still, some of my personal sites got affected and a few of my clients’ rankings went down – but luckily 95% of my clients retained their top rankings. I have always been updated with the latest techniques but still, some sites were still hit by the updates – but well, life goes on.

So what is the morale in this story? When there are changes – stop, learn and implement.


The pessimist complains about the wind; the optimist expects it to change;

the realist adjusts the sails.

~William Arthur Ward


Zarah Pimentel is firstly a really proud mom to a 5year old girl. She is a co-founder of Hire a VA, an SEO Company in the Philippines that outsources SEO Specialists and Virtual Assistants Philippines. She takes delight in with helping entrepreneurs grow their businesses by setting them free in doing tedious tasks and aiding them in more ways they could imagine. She has been featured in a number of magazines and a book entitled, How to Start a Home-based Business to Become a Work-At-Home Mom.

For more information about what she does, kindly go to her website, Virtual Assistant Mom.


May 5, 2012 at 5:10 pm Leave a comment

Want To Learn More About Social Media Marketing? Check Out These Tips!

social networking sitesSocial media marketing is an area that can be confusing, as there is a lot of information to consider. As social networks are the newest way to advertise, you may be somewhat nervous. Knowing where to start isn’t always easy. These tips, as discussed below, can help you get started.

Make it simple for your readers to share your content with friends. A Facebook share button should be placed on each of your posts or items. While this requires a larger time commitment, it will certainly pay off.

Consider connecting your Twitter and LinkedIn accounts! This will give you the information you need to follow the professional contacts you have on LinkedIn on Twitter, and allow your contacts to follow you. It will make your tweets a little more professional and will be helpful in building professional contacts. Make sure to use the LinkedIn site, itself, and install its LinkedIn Tweets application.

It can be easy for simple steps to slip your mind when you become enthralled in your social media marketing venture. Remember to identify your audience before you begin and to incorporate traditional marketing techniques such as press releases into your marketing plan. Using the new and the old together is what can give your social media marketing campaign success.

People are more interested in a blog when they can comment on it. This is critical if you don’t want customers emailing you or contacting you through any other private channels. Leave each post open for comments, but carefully monitor them. You want to quickly remove hostile comments and spam.

If you market your business’s offerings on Facebook, only post content that is worthy of someone’s interest and time. Don’t share just anything, just to share. Share exciting, factual and interesting information. Be sure people wish to be made aware of this. Avoid posting worthless quizzes or anything that could be perceived as spam.

If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. Look at their content on social media, and focus on the promotions they offer.

You are probably aware of the popular social networking sites, but you should know there are many smaller sites that were created for particular audiences. Interact with your customers to find out which sites they use, especially if you want to sell something to young adults.

At the end of any blogs you have, make sure to add a “Like” button linked to Facebook. Since it will make it easier on them, they will be more likely to do it. What’s more, blogs with convenient features like this tend to get more readers, so long as they aren’t overdone.

Register for Yahoo and take a look at questions posed on Yahoo Answers. This website lets users post questions and receive answers from others who may have the information they need. You can usually find questions that relate to your niche in some way, and this will allow you to create an answer that will include a mention for your product. Creating questions and answers lends you an air of credibility and creates a sense of expertise.

Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.

April 11, 2012 at 11:51 am Leave a comment

SEO Advice That Will Actually Work For You

SEOSearch engine optimization emphasizes keyword usage to increase relevancy rankings. Your company can utilize keywords that are known to be frequently used by searchers to draw the targeted audience to your website. Read on to learn how search engine optimization works in order to utilize it effectively.

Having a popular website is about attracting visitors, and getting them to stay on your site. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. This trend has been established through metrics like Quantcast scores. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

Even if your pages, topics and articles are basically about the same topic, you should make the names and titles unique and interesting. You should always provide a unique title, but make sure it isn’t too long. Therefore, the initial words should be the most important.

If you are gunning for promotion in the page ranks, then composing unique content for your website should be near the top of your list of priorities. A great way to generate more traffic onto your web site is to have unique content. When you add unique content and make your site different from others, people become far more interested in it.

SEO, or search engine optimization, is essential for internet marketing. Use keywords that best describe your product or service. This will bring the interested visitors to your site and raise your rankings with those little robots that weave through the Internet. This will get people to your site and bring you more business.

Your title should pertain to a specific keyword or phrase should you wish to honestly make the search engine results better. Title tags such as this, should be incorporated for every page throughout your site to link each together. Your company name should be part of your title tag and will tie all pages together. Aside from some really famous companies, people don’t generally search for specific businesses.

You want to use keyword phrases for all links associated with your site. ” as anchor text. If you do this, search engines will realize that your links correspond to different keywords. They will increase your site ranking as a result. You should make time to go through your website and proofread for consistency regularly.

Only work with directories that have quality sites to exchange links with. There are too many worthless links you could accept. A few directories have tons of outdated, badly designed sites. Screen any potential web directories carefully before submitting your site.

Register a domain that is both related to your product and is easy to recall. If people will only hear your site name out loud, as in a Youtube video, this is doubly important.

Use good, descriptive text for your site’s title tag so search engines can figure out the relevance of your site’s content, and display your site in lots of search results. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. If they do show the content, they do not give it as much consideration.

Optimizing your webpage makes it more visible for your customers. Many new business owners do not realize how important this really is.

As you have learned, a large part of optimizing your site for search engines is simply knowing how to use popular keywords. The highest-ranking websites are those whose keyword content closely matches a search term; you can make your website one of them by employing keywords properly. You will be well on your way to better keyword usage if you make use of this article’s advice.


March 17, 2012 at 11:50 am 1 comment

Learning New Things: Affliate Marketing

rapid profit formula[tweetmeme]I love the internet! 🙂  Internet Marketing is full of possibilities – and i agree that making money is just equivalent to learning new things!

I wish i have discovered internet marketing 27 years ago, in its infancy age, or even 10 years ago when it is so very easy to do SEO.  But i am still very blessed that i found out about IM almost 4 years ago.  And from there on, i did not look back.

Well, aside from my Hire a VA, which assists clients in SEO related tasks and some adsense accounts,  i am now venturing in affiliate marketing.  At first, i see comments like, “why sell other people’s stuff?”, “Google frowns on affiliate marketing”, or even “you will not get any decent profit from being an affialiate”.  Wow, it took me about 2 years to realize that these are all myths.  I should have double checked all the things i have been reading.  Moral lesson of this story.

I was just so thirsty in learning and perfecting my craft in SEO and i come across a video of Matt Carter.  And then i enrolled in SEO Experts Academy to get more training from him and his partner Terry Kyle.  And from there, i got hold of Matt’s Rapid Profit Formula.  That training is really something.  After you are done with about 4 hours of videos, you are ready and will be able to do affiliate marketing just like a pro.  Well, not so pro – but at least you can do everything correctly.

In building a site (just like building a business), everything should be planned.  For affiliate marketing, the foundation is the Keywords.  You get this right, half of your job is done.  The other half, of course is getting traffic and sales.  And these will simplier if you have a guide (and not just like those so-called AM gurus that just sell software or trainings), Matt walks the talk.  He is really a person who does what he teaches, that is why he is so successful.  He shares all he knows but you have to do your part, study and listen well, follow instructions and continue to research.

I am not here to promote the trainings, because i am not an affiliate on those.  I am just a very satisfied student/client of Matt Carter.  I have learned so much from him.  And because of that, i am on my way to my Affiliate Marketing success.

Zarah Pimentel is firstly a really proud mom to a 5year old girl. She is a co-founder of Hire a VA, an SEO Company in the Philippines that outsources SEO Specialists and Virtual Assistants Philippines. She takes delight in with helping entrepreneurs grow their businesses by setting them free in doing tedious tasks and aiding them in more ways they could imagine. She has been featured in a number of magazines and a book entitled, How to Start a Home-based Business to Become a Work-At-Home Mom.

For more information about what she does, kindly go to her website, Virtual Assistant Mom.

February 20, 2012 at 6:33 am Leave a comment

Why Many Wants to Hire Moms?

virtual assistant mom[tweetmeme]It seems that that many and many internet marketers are relying on moms – they tend to hire more working mommies.  I have been observing this trend for quite sometime now.

What could be the reason for this?  I guess it is very simple; because they are mothers.  Society in general has very high respect for mothers.  We see them as responsible, caring and hard working.  That would mean they would do good in their jobs.  Can you imagine a mommy not doing her work for the day or doing a sloppy job?  I do not think so.  Well, of course there are a few exceptions.

And also, a great number of stay at home moms are those who worked in the corporate world or even executives already but because of the call of being a mom, they have to leave their jobs and take care of their families.  So in short, they are intelligent and well educated women.  And who will pass the opportunity of hiring these women in their businesses?

One of the primary factor of a great worker is that the person should be in a ‘happy’ state of mind.  If this is the case, you will get the full benefits of your staff.  Being a mom is a great feeling – and being a working mom would make them super happy.  To explain this further, being a mom is such a fulfillment already.  But since they also have to fill the missing spot in their life that they have to use their minds to something else.  That comes in the working at home solution.  They can be with their families and make their minds work – and of course earn extra dollars for their families.  How grand that would be.

So hiring a virtual assistant mom is a win-win solution.  You get to have motivated workers and in return, moms will have the satisfacation they are looking for.

I can say all these things from experience.  I have been a virtual assistant mom that clients would love to hire 🙂 and now i have my own business and i also hire mommies like me.  Oops, i may be siding too much on women here, but not offense meant to men.  They have their own strengths.. i might probably write something about that as well in my coming posts.


Zarah Pimentel is firstly a really proud mom to a 5year old girl. She is a co-founder of Hire a VA, an SEO Company in the Philippines that outsources SEO Specialists and Virtual Assistants Philippines. She takes delight in with helping entrepreneurs grow their businesses by setting them free in doing tedious tasks and aiding them in more ways they could imagine. She has been featured in a number of magazines and a book entitled, How to Start a Home-based Business to Become a Work-At-Home Mom.

For more information about what she does, kindly go to her website, Virtual Assistant Mom.

February 10, 2012 at 6:31 am 1 comment

Internet Marketing Tips That Will Surely Work

internet marketing[tweetmeme]What do you think about internet marketing? Do you study the industry all the time in order to promote your business? There are a plethora of resources which you can use to learn about internet marketing, ranging from videos to magazines. So how do you put all this knowledge to use to create your own plan? Once you figure that out, use the tips in this article to get started.

Create an informative website with a glossary of common terms. People searching for those terms will be drawn to your site. This will help your customers, prospective customers, and competitors. Anyone who searches for the terms you define will be directed to your site, providing you with exposure and a reputation as an authority.

Offer customized versions of your website to people in other countries. Making your site available with multiple language options is a great idea. This can expand your global audience significantly and quite possibly send sales soaring. If a person can read and understand your site for themselves, the odds are improved for them to actually make a purchase.

A mailing list of your clients is essential. Include a sign-up page on your website, or ask for your customers’ email when they complete a purchase. This information can be used to solicit customer feedback or contact customers with sales and special offers.

While Internet marketing can be very much like normal consumer markets in some aspects, it is also quite different in others. For example, it’s possible for search engines to change their approach and stop using title tags as a factor in rankings. You may, for example, need to refocus your efforts on creating viral videos or other word-of-mouth content.

If you get disheartened with internet marketing, do not throw in the towel. You may be a step or two away from successful internet marketing when you give up. Make sure you are organized and have everything ready when you are trying to sell your products or services. This may take a lot of hard work. The effort you put in will pay off over time.

To make more money, you need more subscribers. You can do a split test, where you try different versions of an ad on different groups, to see which ad is best. This helps to find out what works and what doesn’t in each version of the website.

Show testimonials and comments from your customers on your site. This is because people want to read testimonials from others who have purchased the product. In addition, they love to read positive experiences other people have had. This puts them at ease with doing business with you, increasing the likelihood of them buying from your company.

Be sure to provide an ordering system that is secure. You should offer a secure payment method like Paypal so users will feel comfortable making transactions. Consider having your customers create a password protected account before they submit any personal information on your site.

Be as content focused and through as you can when you create a website. Give knowledge to your customers in a short time, so they are informed prior to purchasing a product. Avoid including useless data and repeating descriptions of items, because this will not look interesting to the buyer.

While usually it’s wise to keep your personal and business lives separate, this is a possible exception. Since there’s no pressure, it’s more of a hobby that makes money than a job. Think about doing it with a spouse.

If you have your Internet marketing plan, start executing it! Are you ready to apply what you read to your business? You can begin changing your plan to serve your purposes. If you have answered ‘yes’ to both of these questions, you are ready to begin brainstorming internet marketing strategies.

And if you need additional hand in doing internet marketing, hire virtual assistants – they can surely make your life easier.

Zarah Pimentel is firstly a very proud mom to a 5year old girl. She is a co-founder of Hire a VA, an SEO Company in the Philippines that outsources SEO Specialists and Virtual Assistants from the Philippines. She takes joy in with serving to entrepreneurs grow their companies by setting them free in doing menial duties and aiding them in more ways they can imagine. She has been featured in several magazines and a book entitled, How to Start a Home-based Business to Become a Work-At-Home Mom.
For more details about what she does, kindly visit her internet site, Virtual Assistant Mom.

January 12, 2012 at 3:57 pm 1 comment

How To Optimize Your Site For The Search Engines

SEO[tweetmeme]If you want to increase traffic to your website, you need to work on your site’s search engine optimization. When your potential customer searches for you online, it must be easy to find you! That is why you need to work hard to see that your customers can find you. It seems simple, but it takes work. By following these tips, you will have a better chance of attaining that goal.

An important tip in search engine optimization is to use the plural form of your keywords, resulting in more hits on search engines. Keyword stemming is applied by a few search engines. For example, using “accountant” as your keyword may not result in hits from people who search for “accounting” or “accountants.” Use the keyword stemming technique by choosing longer form keywords; for example, using “accounting” can also grab readers who were searching for “accountant.”

Try using SEO style writing in place of the AP style that you may have been using to raise your search engine rankings. SEO style means you should try to repeat certain keywords as much as you can without breaking the flow in the article. This improves your rankings by increasing density, a factor used by many search engines.

Use the companies that work with SEO to your advantage. SEO company Philippines optimize your website to rank highly on search engine result pages (SERPs). You can frequently find excellent deals with these services.

Fill your site with unique content. Your titles should also be unique and keyword focused. Titles play a vital role in search engine optimization. Titles should always include the focused keyword to ensure the highest ranking possible.

When working to improve your search engine optimization, make sure you have an efficient description tag that will draw searchers to your site. The length of the tag should not exceed 30 words. Don’t pass 100 KB on the heading page.

To make it easy for people to read about new product offerings and bring them to your website, publish descriptive blog entries that can be subscribed to by readers via an RSS feed. This is where you are going to be able to provide important selling points about your products. Send these to the larger search engines and online consumer assistance websites. Let customers have the option of using a feed reader to follow your feed as well.

It is important to be aware of your standings with search engines when it comes to SEO. Check your rankings frequently. Otherwise, you won’t know if your SEO techniques are producing results. You can follow your page rank with the Google toolbar or Alexa.

You need to proofread your content, lest you leave the “r” out of the word “shirt.” Your website should be very clear and easy to read by your readers, as well as the search engines. A good search engine will be less inclined to include a site if it is loaded with grammatical errors and misspelled words.

You entire website should be easy to read and navigate. To rank higher, make your site clear and functional, and include accessibility functions such as allowing fonts to be enlarged. Be sure your website is optimized for search engines and human beings.

If you want to get your site to rank higher in searches, then post a good volume of content on it, all related to your site’s niche focus. If you have a football blog, you could offer informative articles about football cards, NFL teams and players. If you are offering a wide range of content related to your niches, a reader is more likely to find your page higher up in their search results.

To raise your search engine rankings, keeping your content unique should be at the top of your list. It’s important to say something new. This can range from a different spin on subject matter to covering a more detailed aspect of your subject matter. There is a lot of traffic on the Internet and you’ll want to stand out in order to keep traffic coming to you. You will attract and keep an audience if you offer well-written, unique content that is useful to them.

It doesn’t have to be arduous to use SEO for your website. You just need to tweak your approach a bit, and invest a bit of attention into the detail of your site. Experiment with the tips from this article, and see if you can’t get your site to rise in the rankings quickly.

Zarah Pimentel is firstly a really proud mom to a 6year old girl. She is a co-founder of Hire a VA, an SEO Company in the Philippines that outsources Virtual Assistants and SEO specialists. She takes enjoyment in with serving to entrepreneurs grow their businesses by setting them free in doing menial tasks and helping them in more ways they can imagine. She has been featured in severalmagazines and a book entitled, How to Start a Home-based Business to Become a Work-At-Home Mom. 

January 5, 2012 at 3:42 pm Leave a comment

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