Old And New Link Building Techniques

March 26, 2011 at 4:00 pm Leave a comment

One common mistake done by most online marketers is overseeing the slight changes in the different techniques and strategies involved in search engine optimization. Usually marketers only watch out for the big, major changes not knowing that the little modifications in certain aspects of search engine optimization affects an online marketing campaign just the same.

There have been some tweaking in the web in the last couple of years, and only a handful of web masters and online marketers have noticed. In fact, a greater portion of the web marketing population are still so caught up with meta keyword tags, page ranks, keyword density, and so forth, when their lives could have been easier had they paused and paid attention.

While traditional search engine marketing techniques have resulted to some good in the past, they do not have a chance against the stiffening online marketing competition. Most old school website optimization tricks have gotten useless and have been replaced by a new breed of tactics and alternatives.

Some new link building strategies and online marketing techniques have sprung up to serve as modern alternatives to obsolete ways of optimizing a website’s link building structure. Below are some of the new link building strategies and online marketing tactics that will help you promote your online products and services more effectively.

Keyword Density vs. Creating Killer Content

If before link building within an article meant stuffing that article with as many keywords as possible such that it satisfies the keyword density requirements, today the trend is making sure that your website gets backlinks to make a flawless, well written, and well thought of articles to post in your websites.

Most online businesses use the keywords as text where they embed a link to their website or page, which is why keyword stuffing has become the in-thing for quite a while. However that tactic no longer works and can even put your website at risk.

Page Ranks vs. Getting Authority Links

Page rank has been one of the primary concerns of most marketers and web business owners, the bigger your page rank the better it will be for your business. But not anymore!

Today, search engines put more importance to websites that receive links from credible and respectable websites. The more links you get from authority websites, the better your website will look regardless of its page ranks.

Reciprocal Linking vs. Linking Out

Link swapping that follows the principle of barter is already outdated. Today, it takes twice as much effort to get the links that you want – you have to link out to the websites and blogs in your niche that you think are relevant to your business, and because these are natural links they will count more than artificial link swaps.

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Article Source: http://EzineArticles.com/?expert=Jason_Nyback

Article Source: http://EzineArticles.com/6113597

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