Posts tagged ‘seo virtual assistant’

Internet Marketing After “The Penguin”

[tweetmeme]Internet Marketing is a great venue to learn things; actually it is a necessity to catch up with the technology and trend. What you know a couple of months ago will maybe not be applicable today.

A perfect example is what happened last month, the Panda 3.5 and the Penguin updates that Google rolled out. So many website owners were slapped by these updates. This caused their sites dived from great page ranking to the abyss – and they even said and i quote, “…it is as if we lost our jobs”. Not a great month for many, but Google page rank is 10 = 10. Which means, if they fall into the deep search pages, somebody else will take their place.

Oh well, that was history already – everybody moved on now. Some went out of the internet marketing world, some stayed on and continue to learn new things and adapt to changes.

In my case, as an internet marketer and somebody who also owns an SEO company i am always updated on the latest techniques but still, some of my personal sites got affected and a few of my clients’ rankings went down – but luckily 95% of my clients retained their top rankings. I have always been updated with the latest techniques but still, some sites were still hit by the updates – but well, life goes on.

So what is the morale in this story? When there are changes – stop, learn and implement.

 

The pessimist complains about the wind; the optimist expects it to change;

the realist adjusts the sails.

~William Arthur Ward

—–

Zarah Pimentel is firstly a really proud mom to a 5year old girl. She is a co-founder of Hire a VA, an SEO Company in the Philippines that outsources SEO Specialists and Virtual Assistants Philippines. She takes delight in with helping entrepreneurs grow their businesses by setting them free in doing tedious tasks and aiding them in more ways they could imagine. She has been featured in a number of magazines and a book entitled, How to Start a Home-based Business to Become a Work-At-Home Mom.

For more information about what she does, kindly go to her website, Virtual Assistant Mom.

May 5, 2012 at 5:10 pm Leave a comment

Want To Learn More About Social Media Marketing? Check Out These Tips!

social networking sitesSocial media marketing is an area that can be confusing, as there is a lot of information to consider. As social networks are the newest way to advertise, you may be somewhat nervous. Knowing where to start isn’t always easy. These tips, as discussed below, can help you get started.

Make it simple for your readers to share your content with friends. A Facebook share button should be placed on each of your posts or items. While this requires a larger time commitment, it will certainly pay off.

Consider connecting your Twitter and LinkedIn accounts! This will give you the information you need to follow the professional contacts you have on LinkedIn on Twitter, and allow your contacts to follow you. It will make your tweets a little more professional and will be helpful in building professional contacts. Make sure to use the LinkedIn site, itself, and install its LinkedIn Tweets application.

It can be easy for simple steps to slip your mind when you become enthralled in your social media marketing venture. Remember to identify your audience before you begin and to incorporate traditional marketing techniques such as press releases into your marketing plan. Using the new and the old together is what can give your social media marketing campaign success.

People are more interested in a blog when they can comment on it. This is critical if you don’t want customers emailing you or contacting you through any other private channels. Leave each post open for comments, but carefully monitor them. You want to quickly remove hostile comments and spam.

If you market your business’s offerings on Facebook, only post content that is worthy of someone’s interest and time. Don’t share just anything, just to share. Share exciting, factual and interesting information. Be sure people wish to be made aware of this. Avoid posting worthless quizzes or anything that could be perceived as spam.

If you want to start with social media right away, before defining your personal style, as the saying goes, fake it until the point where you make it. You need to find out how your competition works in the field of social media marketing, then you should copy it for a while, so you can find out what makes you and the people you service successful. Look at their content on social media, and focus on the promotions they offer.

You are probably aware of the popular social networking sites, but you should know there are many smaller sites that were created for particular audiences. Interact with your customers to find out which sites they use, especially if you want to sell something to young adults.

At the end of any blogs you have, make sure to add a “Like” button linked to Facebook. Since it will make it easier on them, they will be more likely to do it. What’s more, blogs with convenient features like this tend to get more readers, so long as they aren’t overdone.

Register for Yahoo and take a look at questions posed on Yahoo Answers. This website lets users post questions and receive answers from others who may have the information they need. You can usually find questions that relate to your niche in some way, and this will allow you to create an answer that will include a mention for your product. Creating questions and answers lends you an air of credibility and creates a sense of expertise.

Finding the right way to promote your business through social media marketing will help to increase your company’s visibility. When your business is visible and accessible through the social networks, it will successfully grow. Continue to seek information to assist you, and use the great advice you learned here to get you started.

April 11, 2012 at 11:51 am Leave a comment

SEO Advice That Will Actually Work For You

SEOSearch engine optimization emphasizes keyword usage to increase relevancy rankings. Your company can utilize keywords that are known to be frequently used by searchers to draw the targeted audience to your website. Read on to learn how search engine optimization works in order to utilize it effectively.

Having a popular website is about attracting visitors, and getting them to stay on your site. There is increasing evidence that the amount of time a person spends on a site (according to metrics like Quantcast scores, etc. This trend has been established through metrics like Quantcast scores. One useful way to keep visitors hanging around longer is to offer discussion groups and forums.

Even if your pages, topics and articles are basically about the same topic, you should make the names and titles unique and interesting. You should always provide a unique title, but make sure it isn’t too long. Therefore, the initial words should be the most important.

If you are gunning for promotion in the page ranks, then composing unique content for your website should be near the top of your list of priorities. A great way to generate more traffic onto your web site is to have unique content. When you add unique content and make your site different from others, people become far more interested in it.

SEO, or search engine optimization, is essential for internet marketing. Use keywords that best describe your product or service. This will bring the interested visitors to your site and raise your rankings with those little robots that weave through the Internet. This will get people to your site and bring you more business.

Your title should pertain to a specific keyword or phrase should you wish to honestly make the search engine results better. Title tags such as this, should be incorporated for every page throughout your site to link each together. Your company name should be part of your title tag and will tie all pages together. Aside from some really famous companies, people don’t generally search for specific businesses.

You want to use keyword phrases for all links associated with your site. ” as anchor text. If you do this, search engines will realize that your links correspond to different keywords. They will increase your site ranking as a result. You should make time to go through your website and proofread for consistency regularly.

Only work with directories that have quality sites to exchange links with. There are too many worthless links you could accept. A few directories have tons of outdated, badly designed sites. Screen any potential web directories carefully before submitting your site.

Register a domain that is both related to your product and is easy to recall. If people will only hear your site name out loud, as in a Youtube video, this is doubly important.

Use good, descriptive text for your site’s title tag so search engines can figure out the relevance of your site’s content, and display your site in lots of search results. Your titles should not exceed sixty characters, as this is the limit of the majority of search engines. If they do show the content, they do not give it as much consideration.

Optimizing your webpage makes it more visible for your customers. Many new business owners do not realize how important this really is.

As you have learned, a large part of optimizing your site for search engines is simply knowing how to use popular keywords. The highest-ranking websites are those whose keyword content closely matches a search term; you can make your website one of them by employing keywords properly. You will be well on your way to better keyword usage if you make use of this article’s advice.

 

March 17, 2012 at 11:50 am 1 comment


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